Privacy policy
Last updated: October 16, 2025
FURU Natural Ltd. operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).
FURU Natural Ltd. is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.
Personal Information We Collect or Process
We may collect the following categories of personal information, depending on how you interact with our Services and as permitted or required by applicable law:
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Contact details: name, billing and shipping address, phone number, and email address.
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Financial information: payment card details, transaction data, and payment confirmations.
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Account information: username, password, preferences, and account settings.
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Transaction information: products viewed, added to cart, purchased, returned, or exchanged.
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Communications: messages or inquiries sent to us via email or contact forms.
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Device and usage information: IP address, browser details, and activity on our website.
How We Use Your Personal Information
We use your personal information for the following purposes:
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To provide and improve our Services, including fulfilling and delivering your orders, processing payments, and managing your account.
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To personalise your shopping experience, including showing you products relevant to your interests.
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For marketing and advertising, where permitted, to send promotional messages or show you relevant ads.
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For security and fraud prevention, ensuring your data and transactions are protected.
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For communication and support, responding to your inquiries and customer service requests.
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To comply with legal obligations, such as responding to lawful requests from authorities.
How We Disclose Personal Information
We may share personal information with:
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Shopify, as our e-commerce platform provider.
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Service providers that assist with payment processing, shipping, data storage, and analytics.
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Business and marketing partners, in accordance with applicable data protection laws.
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Authorities or regulators, when required to comply with legal obligations.
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Affiliates or successors, in case of business transfers, mergers, or acquisitions.
Relationship with Shopify
Our store is hosted on Shopify Inc., which provides the online platform that allows us to sell our products to you.
Your data is stored through Shopify’s data storage, databases, and the general Shopify application.
You can review Shopify’s Privacy Policy for more details: https://www.shopify.com/legal/privacy.
Data Transfers
Your information may be transferred, stored, and processed outside the United Kingdom, including in Canada or the United States.
When we transfer data internationally, we rely on recognised transfer mechanisms such as the UK Standard Contractual Clauses to ensure adequate protection.
Data Retention
We retain your personal information for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required by law.
Your Rights (UK GDPR)
Under the UK General Data Protection Regulation (UK GDPR), you have the right to:
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Access the personal information we hold about you.
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Request correction of inaccurate information.
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Request deletion of your personal data, where applicable.
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Object to or restrict certain processing activities.
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Withdraw consent for processing, where consent is relied upon.
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Data portability (receive your data in a machine-readable format).
To exercise any of these rights, contact us at info@furunatural.com.
We may request verification of your identity before fulfilling your request.
Security
We use appropriate technical and organisational measures to protect your personal information.
However, no online transmission or storage system is 100% secure, and we cannot guarantee absolute security.
Children’s Privacy
Our Services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from minors.
Changes to This Policy
We may update this Privacy Policy from time to time. Any updates will be posted here with a revised “Last updated” date.
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
FURU Natural Ltd.
565 Green Lanes, London, N8 0RL, United Kingdom
Email: info@furunatural.com
Company Number: 15860491
For data protection purposes, FURU Natural Ltd. is the data controller of your personal information.